- Category: Events
- Published: Friday, 11 November 2016
NETAVIS at "Technology Drives Retail" event
Customer information is becoming more and more important for brick-and-mortar businesses. NETAVIS offers various optional video
analytics modules to obtain this vital information and to improve the physical security as well, while the privacy of customers and
employees is fully protected.
NETAVIS sMart Data Warehouse contextualizes video data with relevant sales and operations information and provides intuitive and user-specific charts for conversion rates and other key performance indicators. Thus, retail executives are empowered to actively manage conversion and optimize business operations as well as sales and marketing.
„Our vast experience with IP video and seamlessly integrated video analytics shows, that video analytics data is truly valuable only when combined with business and other relevant data and individually processed for each user. This has been our focus for the last two years. With sMart Data Warehouse we are in a position to generate real added value with IP video for retail.” Wolfgang Baumgartner, CEO of NETAVIS Software GmbH.
As standard IT component, NETAVIS seamlessly integrates into the company IT and enables the reuse of previously existing video
surveillance components. Besides video cameras – the latest models of AXIS Communications were showcased at this event – other sensors
can easily be integrated as additional data sources. Even data exchange between business applications like POS systems or personnel planning
software and sMart Data Warehouse is easily possible via MDX-interfaces.