Video Analytics Award 2015 for the shopping mall project Wien Mitte

The Shopping Center „Wien Mitte - The Mall“ is analyzing its true customer potential via video technology since autumn 2014. For the innovative project, KAPSCH BusinessCom now received the NETAVIS Video Analytics Award 2015.

The video management platform NETAVIS Observer manages 18 IP cameras at building entrances and staircases. The seamlessly integrated iCAT video analytics counts all incoming people, at the main entrance NETAVIS counts peaks of up to 2.500 people per hour with only one camera. The high-performance video analytics software only requires a single standard IT server for this processing performance. 

By means of an encrypted FTPS upload, the frequency data is automatically sent to the NETAVIS sMart Data Warehouse. sMart was individually customized to meet the specific requirements of WIEN MITTE - The Mall. The customer is provided with clearly defined periodical reports in PDF format per e-mail, the intuitive presentation of the customer frequency allows for clarity regarding the shopping mall's true customer potential. The video streams themselves are of no interest in this project.

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„The project shows how, through the suitable presentation of video analytics meta data in the NETAVIS sMart Data Warehouse, IP video generates crucial company information and thereby directly contributes to the optimization of business processes. It becomes obvious that IP video brings added value to our customers' marketing and management, far beyond physical security. Kapsch BusinessCom essentially contributed to the project development and therefore clearly earned the Video Analytics Award 2015", Wolfgang Baumgartner, CEO of NETAVIS Software, stated the award. The award ceremony took place within the NETAVIS Observer Summit 2015 on March 11th in Vienna.


Read our Success Story for more detailed information about this project!